Detailed description
Based in Istanbul, Yeni Teközel markets a wide range of consumer goods, with a strong focus on cleaning products, hygiene and paper products, dairy products, food products, and kitchenware for both professional and consumer channels. The company has a brand- and distribution-oriented organization, with a catalog presence and product ranges structured to meet diverse market needs. For its cleaning product line, Yeni Teközel is seeking partners capable of developing local sales: importers, distributors, wholesalers, sales agents, buying groups, and retail or hospitality networks, depending on the market. The objective is to build lasting business relationships around an offering tailored to B2B distribution and resale needs. Product concerned: cleaning products. Visible ranges: kitchen cleaners, window cleaners, descaler/rust remover, bathroom cleaner, multi-purpose cleaner, floor cleaner, drain cleaner, and toilet blocker. Commercial positioning: actively seeking partners to develop export presence. Target channels: importers, distributors, wholesalers, agents, retail, HORECA. Market approach: B2B distribution and development of a sales network by region. Packaging observed: sprays, bottles, household sizes, and packaging adapted for network sales. Supplier location: Istanbul, Turkey